BAREFOOT, BAREBACK.

It’s been a while since I last put up a blog post, which has no specific reason behind it. I have had many new experiences in places such as Catalunya, Luxembourg, The Black Forest and Hamburg.

The subject that has been on my mind lately, (hence the post) is the fitness industry and more specifically the sports design industry within the fitness industry. I am currently three-quarters of the way through an Industrial Design degree at Coventry University, however due to the nature of the third year being an ‘International Enhancement’ I decided to apply to study as an Erasmus student at The German Sports University.

With this in mind, the topic that has been running through my head is evidentially one of importance to myself. It has taken me a short while to come up with a valid and valuable impression of my views of this subject, due to the fact that I am pretty well involved.

Have you or maybe a close friend ever broken an arm or a leg, and had the broken limb set in a cast for a few weeks? Yes? Good. Did you see the effects after the weeks of inactivity and unnatural environment? If so, then you will have seen a difference in said persons limbs; where the broken limb is now smaller and less able than the previously unbroken limb. The muscle has effectively wasted away, also known as Muscle Atrophy.

Why do you think this could be? Surely resting the injured limb would enable the body to heal.. becoming stronger again?

The body is an amazing organism. There are a few things in which it HAS to experience on a daily basis. Water – obviously we can not survive without this necessity. Food – again an obvious necessity. Movement – Wait, what? Let me try and explain my thinking here…

Before the inventions of Cars, Trains, Delivery men or even ‘Delivery mums’, we had to actually get off our asses and MOVE to survive. We had to actually search for water and food. I understand that with these new inventions it is a lot ‘easier’ to just sit and watch your favourite TV Programme, or even work on a school project, but this is in no way how nature intended.

Now I’m sorry for going slightly off topic there, but I wanted you to get an idea of my trail of thought. Let’s turn our attention to the original topic, Sports Design. Using the Muscle Atrophy as a perfect example, and replacing a cast with the latest Nike Yeezy Boost or your favourite Jimmy Choo high heel – think how your feet are reacting…

In actual fact there was a study in 1991 which found that the price of a runners shoe directly correlated with the runners injury history. It found that shoes costing over $95 were TWICE as likely to cause the runner and injury than shoes costing just $40… Even with said expensive shoes having ‘state of the art pronation correction’! As you may know if you have read my other posts, I like to quote a certain Mr. Ido Portal, and I feel like this is one of those moments – ‘The more expensive the shoes, the cheaper the foot – yet the cheaper the shoe…’ you get the idea.

Furthermore, if the world renowned coach Vin Lananna was ordering ‘cheap running shoes’ for his 5x NCAA winning Stanford team, having them also run barefoot multiple times per week, why have we never heard about this? Why, when the biggest design companies in the world have ‘Research teams’ having first hand experience of such circumstaces, are we still being sold expensive, cushioned, pronation corrective, high heeled, high topped, sparkling, pink, blue, green… I guess you get my drift.

Your foots arch is one of natures beautifully perfect designs. ‘The harder you push down, the tighter its parts mesh’. The foot is ‘a web of 26 bones, 33 joints, 12 rubbery tendons and 18 muscles all stretching and resisting like an earthquake bridge’. – (Born to Run by Christopher Mcdougall)

Let nature be beautiful. It is perfect. We live ON this earth, yet cease to actually FEEL it through the very parts of us in constant contact with it – our feet.

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